The Purse Forum is an example of how online communities are popping up to help consumers discern the authentic from the fake. As detailed in this article by Amanda Kwan of the Associated Press, the Purse Forum provides a web community-based authentication service of experts - lovers and connoisseurs of luxury handbags. Registered users of the forum post pictures and details of suspected counterfeits by brand, with members of the forum providing feedback and rationale on whether the handbag in question is real or fake.
The brands discussed on the Purse Forum evoke strong feelings of loyalty, which in turn engender a dedicated community. Unpaid monitors patrol the discussions, while the community responds quickly to members seeking authenticity opinions. In addition to authentication, the Purse Forum allows its members to "show off" their handbag collection, as well as share electronic coupon codes for trusted internet retailers such as Bluefly, eLuxury, Neiman Marcus and many others.
Check out both Kwan's article and the Purse Forum for this example of an organic, community-based anti-counterfeiting initiative.
Showing posts with label Purse Forum. Show all posts
Showing posts with label Purse Forum. Show all posts
Wednesday, 25 June 2008
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